5 Reasons why you need Responsive Website

What Is Responsive Web Design ?

Responsive Layout

Responsive Web Design (often abbreviated to RWD) is a collection of techniques that allow a website to bend and adapt to the size of screen it’s being viewed on. Responsive web design is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigating experience for user varying from desktop computer monitors to mobile phones.

In addition to that, a responsive design cuts the total ownership cost, by means of taking away the effort to maintain different versions of a website i.e. a “desktop-version”, a “mobile-version”. Thus, in the long term, investing in responsive website design is the smartest decision.

Google is in love with responsive websites!!!!!

Google gives penalty that is not optimized according to responsive design. What do they mean by penalized? They will kick you by making your website hitting bottom rock in listing. Correct, if uncle Google decides to punish you for not having a properly optimized website for mobile devices, you may find that your website no longer appears on the first page or whichever page it is currently on. Hence forth there is chance of your visitor list will become short.

Exponential Increase in Mobile usage

It’s no secret that the mobile revolution has been in full force for quite some time now. Customers expect their mobile experience to be as engaging and feature-rich as your full site

  • More than 20 percent of Google searches are now being performed on some sort of mobile device.
  • In 2012 over half of all local searches were done on a mobile device.
  • 25 percent of Internet users only access the internet via a mobile device in the United States.
  • 25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.

Seamless User Experience

Responsive design gives users a better experience. A better user experience also makes it easier to be reached and complain. Imagine parts of your website not working correctly or having certain images look stretched or content out of place, will your potential customers notice the distractions? Absolutely! Is this a credibility killer – you better believe it! Clearly there is power in responsive design, you can drop less important content and include bits more likely to facilitate your users needs.

Improves your SEO

Responsive Design means you can manage one website with a single set of hypertext links; The URL structure remains constant for all devices. Content is vital in SEO, good quality content which is regularly released improves your search engine ranking page positioning Additionally Google suggest that mobile optimized, responsive sites are featuring prominently in localized search results.

Consolidate your analytics and reporting

A single responsive site means that you no longer have to track user journeys, conversion paths, funnels and redirections between your sites. Lots of analytical tools are available which can handle multiple devices at a time and responsive reporting is also done… All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis.

A single responsive site means that you no longer have to track user journeys, conversion paths, funnels and redirections between your sites. Lots of analytical tools are available which can handle multiple devices at a time and responsive reporting is also done… All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis.