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EMARKETING “BOON” For your Business

The internet is continually breaking barriers every day. Internet sales have grown exponentially since we first began to hear about Yahoo, Google, Ecommerce and Facebook. With the internet anyone can reach anybody from anywhere practically for free.

A small home-based company can reach a potential business partner, a client, a supplier who lives half-way around the world. Whereas traditional marketing is largely about getting a brand’s message out there, eMarketing facilitates conversations between companies and consumers. There are no technologies available yet that has the same reach as the internet. The nature of the internet means businesses now have a truly global reach.

Internet marketing is able to, in ways never before imagined, provide an immediate impact. Whereas before it would cost an arm and a leg to communicate with someone from another continent, now it is has become affordable. Aside from the distance, the internet also allows entrepreneurs to reach more people for less money.

Here are some reasons why Internet Marketing is so important to the success of businesses:

SEO is a combination of strategies and algorithms to improve a website’s ranking on search engines. If you have a business that isn’t on initial pages of Google you need to work out on your website. However, through ‘SEO’ your website can start to rank highly on Google, Google promotes pages it thinks are authority pages to the top of its rankings. Your website will only grow when you will have enough exposure for your content across the Web

Cost Efficiency

Most important aspect of any business is cost Marketing products on the Internet costs less than any retail outlet. By marketing on the Internet, you can overcome barriers of distance. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can also build an export business without opening a network of distributors in different countries. This will save you from inventory overstock or accumulating unsalable items too.

Consumer Preferences

Why to drive a km also when that product is available in just a click, online purchases have been increasing sharply over the last several years. This is due in part to busy lifestyles and the convenience of getting information and ordering products via the Internet. Business houses can capitalize on this convenience by providing consumers what they want instant access to products and information.

Go–Green with internet marketing

While marketing physically, you can reach limited distance and still Ink, dye, paper, and plastic to actually make the ad, power to mass produce it, fuel to transport it where it needs to go, all that adds up after a while. But when you market online, the only resource taken up is the power to run the computers used to design and post it. So its most eco friendly marketing as compared to any physical means .Once that ad has run its course finished, you simply delete it and move on to the next one.

So if you’re the type who’s conscious about the environment, consider marketing online over traditional marketing methods.

Targeted audience & Business Exposure

While making a post on your social media page, it reaches only the people who have volunteered to follow your page, which means they must have had an interest in your brand and would like to follow you in the first place. This means that your conversations rates are higher when compared with other methods of advertising.

Monitor your competitor and stay ahead in competition

Y EMARKETING OR ONLINE MARKETING that will always raise your eyebrows but the answer to this is simple. If they are getting a lot of business and growing, they must be doing something right .When you enroll your business in this EMARKETING lots of benefits will be seen. Take some time to study your competition marketing campaigns. Try to find the marketing of as many businesses that are similar to yours as you can. This will give you a good idea of how they are using online marketing.

Business houses need to see and check out latest trends in marketing. Once you know something about it, you will be able to start applying it to your website and your business. Better to give a kick start to your business start and find yourself happily ahead of the competition.

Improve Credibility

What a better option than staying connected with your customers 24*7. It needs less investment yet website will be compatible with current market and remaining in touch with clients and customers adds up the further advantage. With a bit of time and effort and very little investment business owners can realize success beyond their wildest dreams.

5 Reasons why you need Responsive Website

What Is Responsive Web Design ?

Responsive Layout

Responsive Web Design (often abbreviated to RWD) is a collection of techniques that allow a website to bend and adapt to the size of screen it’s being viewed on. Responsive web design is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigating experience for user varying from desktop computer monitors to mobile phones.

In addition to that, a responsive design cuts the total ownership cost, by means of taking away the effort to maintain different versions of a website i.e. a “desktop-version”, a “mobile-version”. Thus, in the long term, investing in responsive website design is the smartest decision.

Google is in love with responsive websites!!!!!

Google gives penalty that is not optimized according to responsive design. What do they mean by penalized? They will kick you by making your website hitting bottom rock in listing. Correct, if uncle Google decides to punish you for not having a properly optimized website for mobile devices, you may find that your website no longer appears on the first page or whichever page it is currently on. Hence forth there is chance of your visitor list will become short.

Exponential Increase in Mobile usage

It’s no secret that the mobile revolution has been in full force for quite some time now. Customers expect their mobile experience to be as engaging and feature-rich as your full site

  • More than 20 percent of Google searches are now being performed on some sort of mobile device.
  • In 2012 over half of all local searches were done on a mobile device.
  • 25 percent of Internet users only access the internet via a mobile device in the United States.
  • 25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.

Seamless User Experience

Responsive design gives users a better experience. A better user experience also makes it easier to be reached and complain. Imagine parts of your website not working correctly or having certain images look stretched or content out of place, will your potential customers notice the distractions? Absolutely! Is this a credibility killer – you better believe it! Clearly there is power in responsive design, you can drop less important content and include bits more likely to facilitate your users needs.

Improves your SEO

Responsive Design means you can manage one website with a single set of hypertext links; The URL structure remains constant for all devices. Content is vital in SEO, good quality content which is regularly released improves your search engine ranking page positioning Additionally Google suggest that mobile optimized, responsive sites are featuring prominently in localized search results.

Consolidate your analytics and reporting

A single responsive site means that you no longer have to track user journeys, conversion paths, funnels and redirections between your sites. Lots of analytical tools are available which can handle multiple devices at a time and responsive reporting is also done… All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis.

A single responsive site means that you no longer have to track user journeys, conversion paths, funnels and redirections between your sites. Lots of analytical tools are available which can handle multiple devices at a time and responsive reporting is also done… All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis.