Social Media Strategy
You’ve decided it’s time to bite the bullet and add Social Media (SM) to your marketing mix. But you’ve got no idea which social media accounts to set up, what sort of content to share and on top of all that you’re terrified of social media trolls. It’s time to talk with Impex Solutions about a social media strategy.
How we build a social media strategy that works
1. Understand your current situation + goals
Firstly, we assess your current situation and determine the primary reasons you want to use social media. Is it creating brand awareness, generating sales or for loyalty and retention?
2. Research your industry + competitors
Sounds sneaky but by keeping up-to-date with what’s already being done we can see what is and isn’t working in order to create even more engaging and valuable content for your audience.
3. Create a buyer persona + select social channels
By creating a buyer persona (details of your ideal customer), we can gain valuable insights into where your target audience hangs out, their social playgrounds. Is it Facebook, Twitter, LinkedIn or a combination?
4. Create a strategy
Your audience wants to interact in two way conversation with a real person. This is where your brand takes on a human element. We will determine your social voice and plan implementation – what to post & frequency.